Case presentation. Password: dottyboy
Kalles Kaviar is one of Swedens most well known and loved brands. Actually less swedes know Sweden has a king than knowing about this brand. The product is a caviar-based breadspread. It's sort of a love-it-or-hate-it relationship to the product itself, but everyone still loves the brand seeing it as a Swedish national treasure.
Every time Kalles launches a new product the reaction in media and among people is massive. So, creating buzz for Kalles is most often based on product news.
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Overall campaign planning, digital planning, creative concept, wireframing and conceptualizing, pre-writing and storytelling, client presentation, channel planning, content-/function specifications, direction to designers, producers and writers.
Basically everything but final layout and hands on programming.
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