Case presentation. Password: dottyboy
Campaign site
Kalles Kaviar
The brand
Kalles Kaviar is one of Swedens most well known and loved brands. Actually less swedes know Sweden has a king than knowing about this brand. The product is a caviar-based breadspread. It's sort of a love-it-or-hate-it relationship to the product itself, but everyone still loves the brand seeing it as a Swedish national treasure.
Communication tactics
Every time Kalles launches a new product the reaction in media and among people is massive. So, creating buzz for Kalles is most often based on product news.
The case
Watch movie for full campaign presentation.
Password: dottyboy
My contribution
Overall campaign planning, digital planning, creative concept, wireframing and conceptualizing, pre-writing and storytelling, client presentation, channel planning, content-/function specifications, direction to designers, producers and writers.
Basically everything but final layout and hands on programming.
Click for authentic client presentation. All content by me.
Channels
Campaign site
AIR-application
Banner ads
Blogs
Facebook
Outdoors
TV
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